Y2K: Food Storage Company
Fear of the Year-2000 computer bug is pushing a Salt Lake business through
the roof.
The fear that problems like today's huge power outage in San Francisco might
cripple society just over a year from now on New Years Day, 2000, are fueling a
Salt Lake business that once catered almost entirely to L.D.S. Church members.
Suddenly they have a nationwide customer base, as News Specialist John
Hollenhorst reports.
Office workers are filling orders faster than they would have imagined
just a few months ago.
Roslyn Niebuhr is the office manager. She says, "It's incredible. Long hours,
much overtime." Welcome to the suddenly busy world of a company called
Preparedness Resources.
Their Perma-Pak brand of packaged food is designed to sit in a bomb shelter
or storage room for years at a time, ready to eat. Since last May, sales
skyrocketed from $300,000 a month to $4-million. Company president Scott Sperry
says, "We've increased our employees from about eight to 50 people."
A year's supply of food for one person costs about $1,500.
That's a typical sale-- a pile of boxes and buckets that will support an
individual or a family for a year.
Orders are mostly coming from people who fear a computer bug will cause
serious disruption, even social collapse on January First, 2000.
Nieburh says, "I wouldn't say any of the people I talk to were panic-stricken.
Just very urgent."
Right now, they're filling a $2-million order from a businessman who wants
to ensure survival for his employees and their families. "He's buying enough
food to feed 1,400 people," Sperry says.
About a third of the customers want the food delivered in plain brown
wrappers. "They don't especially want their neighbors, all of their neighbors,
knowing they have a supply of food down in their basement," according to
Speery.
The company insists it doesn't preach disaster. And if it doesn't happen,
the customers can always just eat the food.
Experts disagree about whether the computer bug will cause major problems a
year from now. And it's worth keeping in perspective: The Utah company sold a
year's supply of food for just 2200 people last month, a miniscule percentage
of the American public.