Eyewitness News on Demand February 11, 2012
KSL Classifieds

USOC Marketing Chief Quits

(4/26/99)

A major departure for Olympic organizers. The top money man for Salt Lake's Olympic effort is out.

John Krimsky is resigning as the U.S. Olympic Committee's marketing chief. News Specialist John Daley reports.

Krimsky's resignation comes as a big surprise, and may be a big concern for sponsors already troubled by the bribery scandal.

An usual start. On conference call from Colorado, John Krimsky steps down, and is the victim of an accidental hang up.

Krimsky's departure is no laughing matter. He was "the" Olympic money man, helping raise $2-billion in his 13 years of fundraising for the U.S. Olympic Committee.

But the SLOC President, Mitt Romney, and Krimsky both say the change need not alarm would-be sponsors.

Romney says, "I don't believe they sign on as sponsors because they think John Krimsky is a silver-tongued devil or Mitt Romney is quick as lightning. They sign on because they like the athletes and want to support sport and youth."

Krimsky says, "The olympic product will not only survive but flourish in this environment in which we are creating new opportunities, particularly in Salt Lake."

Krimsky leaves his post to return to private business. He also leaves organizers facing serious questions.

What about major new sponsors? None have been signed recently.

And organizers are still $300 Million short.

Can IMG, hired last week to handle Olympic marketing, make up for the loss of the well-connected Krimsky?

Board member Ken Bullock says the key to bringing sponsors back rests with the IOC. "I think they may have some anxious feelings, but the ones who can allay all those concerns are the IOC. They seem to have just disappeared off the radar screen. They created the problem. They need to step up and help solve this problem."

One member of the Board of Trustees tells Eyewitness News Krimsky's departure is a "major setback," a "changing of horses in midstream" that could worry sponsors because he was "the contact" between organizers and corporate America.


Back to | KSL-TV Home |

© 2000 KSL Television, Salt Lake City, UT. feedback @ ksl.com