Smokey the Bear has a new message about forest fires and it's aimed at adults.
The U-S Forest Service has launched this new campaign to let adults know that 88 percent of all forest fires are caused by humans.
Smokey the Bear has a new message about forest fires and it's aimed at adults.
The U-S Forest Service has launched this new campaign to let adults know that 88 percent of all forest fires are caused by humans.
The Forest Service says Smokey is a perfect messenger for adults now... because so many of them grew up hearing his message that "Only you can prevent forest fires".
The new campaign coincides with Smokey's 58th birthday.
Along with new T-V ads...
Smokey has an updated website, also aimed at adults.
August 8, 2002
