KSL TELEVISION ANNOUNCES
UNPRECEDENTED COMMITMENT
TO TRAFFIC COVERAGE

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(April 8, 1997) With the selection for a contractor on the Interstate 15 rebuilding project complete, and with actual construction just days away, KSL Television, Channel Five, announces it's comprehensive plan for traffic coverage - an unprecedented commitment to Utahn's living along the Wasatch Front. "This construction project is not just simply a traffic issue, but will effect everyone," said Steve Lindsley, Executive Vice President and General Manager for KSL Television. "This is not just a matter of inconvenience for the next four years, but effects commerce, transportation, our economy, work schedules, and even the effectiveness of dispatching of emergency vehicles. With an issue this critical to our viewers, the Number One Eyewitness News will mobilize its resources and cover this important news event like no one else can."

Channel Five's commitment to prepare for I-15 reconstruction was first made evident by last November's debut of TrafficLink. This state-of-the-art fiber-optic camera network initially began with three fixed camera positions strategically placed along the I-15 corridor. These remote cameras are controlled from KSL studios inside the Triad Center. TrafficLink has already played a significant role in alerting commuters to slowdowns and accidents, and will play an even greater role as the system continues to expand. KSL's traffic plan includes the installation of 10 TrafficLink cameras along the I-15 corridor, with future expansion anticipated on other major routes.

To supplement the TrafficLink system Channel Five will also deploy another unique feature to the Eyewitness News arsenal - Chopper Five. "With Channel Five's coverage area, having the only full-time news helicopter in Utah is a vital asset," said Ray Carter, Vice President and Director of News Services for KSL Television. "As soon as construction to I-15 begins, we will take that valued resource and use Chopper Five on a daily basis - not just to monitor the construction, but to help commuters by offering alternative routes." KSL's aerial threat goes a step further - Duane Southwick, KSL's long-time Eye in the Sky, will keep watch over the entire Wasatch Front, updating traffic flow, monitoring all major routes, and using his years of experience to offer viewers alternative ways to avoid gridlock. Duane in the Plane will work in tandem with Chopper Five and TrafficLink, giving Utahn's the most comprehensive real-time information possible.

Channel Five will offer viewers this unprecedented traffic coverage beginning weekdays at 5:30 am on "Eyewitness News Daybreak." The live-camera looks from TrafficLink and Chopper Five will be supplemented by commuter-friendly graphics and maps, helping the viewer to use this information as a tool in planning their morning commutes. Reports, updates, and cut-ins will continue in other newscasts throughout the day, and as important information becomes available. KSL's traffic resources on television and radio are just a part of this over-all plan. Viewers will soon have access to TrafficLink information, on demand, through the Internet. KSL.COM, Utah's Internet information leader, will soon feature TrafficLink cameras on the world wide web. This will allow anyone at anytime to monitor the traffic situation before leaving for their destination.

KSL Television, Channel Five, will be Utah's source of traffic information during I-15 reconstruction and beyond. With Eyewitness News' continuing Eye on 15 special reports, with TrafficLink, Chopper Five, Duane in the Plane, and KSL.COM, The News Specialists have the resources to provide more accurate information, faster, than anyone else can. When it comes to traffic, Channel Five is The Only Show on the Road!

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